I’m a sucker for a hefty dose of chorus drenched jangly guitars, so having Hoops new single ‘Rules’ popping up in my soundcloud stream was a treat. It’s a definite retro sound for this Indiana based 4 piece and they feel very comfortable in that space.
Rules reminds me of some of the more melodic material the UK’s 4AD Records released in the 80’s and 90’s. The guitars soar and the vocals sit perfectly against the soundscape they’ve created. The whole thing has a delightful lo-fi aesthetic and I don’t really care if it’s a creative decision or accidental by-product of the production process. It sounds fantastic and familiar.
Hoops – “Rules”
Off their debut album, Routines, out May 5th on Fat Possum Records
Pre-order here: smarturl.it/Hoops.Routines